If you’re starting a business and looking for financing … a bank won’t touch you without a solid business plan. A website is like a business, it should be started with this same sort of “plan.”

Questions you need to answer before starting a website.

1. Who is your target audience?
2. How will your target audience find your site?
3. What differentiates your site from your competition?
4. What will people who visit your site for the first time see?
5. Why will people return to your site?
6. How will your website be interactive for your viewers?
7. How often do you expect content to change or be updated?
8. How does your website support the business mission?

I’ll write a series of posts on these questions.